Origins of the Winbox Brand – Malaysia’s Leading Online Casino Platform
With over a million players worldwide, Winbox is an internationally recognized online casino platform. Known for its generous bonuses, robust collection of games, as well as the invention of the Winbox VIP program, its popularity comes as no surprise, especially in Malaysia.
This is the story of how Winbox built a global online casino platform that keeps players coming back.
Company Profile
Established in 2009, Winbox was a company founded in Malaysia to develop the next big online casino platform. Winbox’s first website, Winbox88, was the humble beginnings of Winbox’s brand presence in the Malaysian market. The additional numeral “88” was meant to signify trust and prosperity, as well as being a common saying to invite luck into your life.
Knowing that having a robust collection of offerings wasn’t enough, they prioritised providing the best user experience possible to stand out from the rest. The release of the Winbox App as an downloadable APK alongside their debut was part of this commitment, making Winbox easily accessible on mobile to a wide audience of players.
Over the years, Winbox gradually added to their catalogue, offering staples like online slot games, sports betting, live casino and 4D lottery. Collaborating with major brands, they incorporated various popular providers like MEGA888 and Pragmatic Play into their platform, expanding their library of games to what you see today.
After over a decade of work and effort, the Winbox casino brand has become a household name for betting enthusiasts across Southeast Asia.Their steady climb to be the top online casino platform in Asia is only the first part of their global expansion plan, with intentions of furthering their reach to the west in the near future.
Where The Name “Winbox” Came From
The name Winbox, or “赢宝”, has a storied history rooted in the founder group’s background, as well as Mikrotik’s similarly named software product.
A Latvian internet provider and router development company, MikroTik’s dedication to providing safe, reliable hardware and software worldwide directly inspired Winbox’s creation. Their graphical application of the same name– WinBox– was made with user-first in mind, allowing them to access RouterOS with a simple, secure and fast GUI on Windows and mobile.
This is exactly what Winbox strives to provide with their own app, and is part of the company’s main mission in delivering a seamless user experience that puts players first.
With the decision to finalize Winbox as the brand name, the founder’s group wanted to tie it to their Chinese national heritage. The literal meaning of Win Box was inspiration for its Chinese name – “赢宝”. Not only was it a suitable direct translation that meant “Win Treasure”, both Winbox and “赢宝” sounded similar to each other when read aloud. This made it perfect for the overall brand identity Winbox was aiming to go for.
The Story So Far
Winbox’s decade-long journey in the online casino industry has cemented its position as a trusted name in the gaming scene of Malaysia, defined by sustainable growth and their commitment to quality experiences. Take a look at what Winbox has achieved throughout the years, slowly building their reputation through technological innovation and dedication to the players.
2009
The Launch of Winbox and Malaysia’s First Casino APK
Winbox breaks into the market not just as another gaming platform, but with a new innovative technology to leave a lasting first impression. Being the first ever casino to offer an APK in Malaysia, the Winbox App helped solidify the platform’s reputation as a player-first brand.
2012
Collaborating with Top Online Slot and Live Casino Providers
As Winbox grew, their game catalogue grew alongside it. To cater to their playerbase’s preferences, they collaborated with popular providers to integrate their games into their gaming platform. Mega888, 918Kiss, Lucky365 and Pragmatic Play were among the many providers to offer their slot and live casino games, attracting a steady stream of players to Winbox.
2015
The Addition of Sports Betting and Lottery
Winbox diversified their existing offerings to sports betting and lottery as well, working together with providers like SBOBet and Maxbet to bring players quality game experiences. Lottery enthusiasts would also be able to view 4D results easily on their platform, turning it into a complete gaming hub for players with a wide range of taste.
2018
Significant Security Update to APK and Platform
With fraud, scams and cyberattacks being a common threat on the internet, especially in the online casino scene, Winbox implemented an advanced upgrade to security systems on both their app and platform. Two factor authentication (TFA), Real Name Verification, integrating Cloudflare, a reverse proxy CDN service, and many more measures have been taken to ensure our player’s personal data and real money transaction details are well protected.
2020
The Launch of the Winbox Affiliate Marketing Program
Once again revolutionizing the online casino industry in Malaysia, Winbox introduced affiliate marketing to increase their popularity and reach. Its resounding success can be seen in the countless agents and affiliates under the Winbox brand that can be seen today, which includes Winbox99, Winbox77, Winbox66, Winbox99, and many more.
2022
Badminton World Federation (BWF) Partnership Deal
Winbox was the official gaming partner of the HSBC BWF World Tour Finals 2022, a collaboration forged from shared values held between both parties. The brand’s passion for sports and competition was apparent with their extensive sportsbook offerings, which was one of the reasons that BWF chose to work together with the brand.
2024
Release of Winbox’s Official Website and New Ambassador
The formal launch of Winbox’s first official website, winboxofficial1.my, with the endorsement of the reigning MotoGP champion Marc Márquez further elevated their presence and credibility. As the Winbox Brand Ambassador for 2024/2025, Marc was the perfect fit with his dedication to consistency and being the best, which is what the brand strives to be.
2025
Launch of Winbox VIP, An Exclusive Membership Program
Winbox’s reputation for trailblazing continues with the official launch of Winbox VIP, a never-before seen exclusive program that provides access to limited promotions and rewards. The Winbox Coin is a premium currency designed for the VIP program. This is the first ever instance of a Malaysia online casino with a dedicated coin system for redeeming free credit, no deposit needed. At launch, registered users of Winbox who meet the requirements, including affiliates like Winbox77 and Winbox 88 could enjoy benefits of Winbox VIP. This innovation skyrocketed Winbox’s player count, since anyone can register for an account to enjoy VIP privileges completely for free.
Company Values
To achieve what Winbox has today, every move they make is guided by their six core pillars. Each letter of their brand name represents a key principle they follow that allowed them to become Malaysia’s Top Casino.
WELCOMING
Winbox is designed with players as the top priority. Whether you’re a new player or experienced professional, the platform and app was developed to be intuitive and accessible, with multi-currency support available for international users.
INNOVATIVE
Always keeping up with the latest technology, Winbox consistently pushes boundaries, utilizing big data analysis to understand player psychology and market patterns to effectively meet demand. With their own proprietary API, those looking to integrate Winbox with their own platform can do so easily.
NEUTRAL & TRANSPARENT
An important part of brand trust and responsible betting practices, fair play, transparent processes, and clear communication is vital to how Winbox operates to maintain a strong relationship with their playerbase.
BENEFICIAL
With many bonuses and promotions, playing games on Winbox should be a fun and rewarding experience. Special limited time bonuses like Marc Márquez 93% and Winbox VIP are one of the many ways we provide unmatched value to our dedicated players.
OPEN & SECURE
Licensed by PAGCOR and various other gaming institutes, Winbox takes security and compliance seriously. Offering world-class data protection and certified RNG results, players can rest easy while gaming on their platform.
XCEPTIONAL SERVICE
Supporting multiple languages like English, Malay and Chinese, Winbox offers unparalleled customer service that is ready to assist players anytime, anywhere. Available 24/7, help is always a message away via several channels like WhatsApp and live chat.
Climbing To The Top of Asia And Beyond
As Winbox’s sight expands outside of Malaysia, their focus to deliver the best online casino experience that puts players first remains. Partnerships, collaborations and Winbox exclusive privileges are only the beginning to establishing themselves as the global premier destination for playing online slot games, sports betting, live casino, lottery and more. The platform aims to further develop their connection with players worldwide by working with even more brand ambassadors in the future, establishing their dedication to build a strong relationship with their audience.
Winbox’s commitment to excellence, quality, and safety positions them to stand out in the international gaming market. Backed by the combined efforts of the brand’s agents and affiliates, their next pursuits are poised to make a significant impact.
Winbox Agents
Winbox agents play an important role in helping the brand reach a wider audience. Their goal is to push Winbox as far as they can, with each agent’s platform having the ability to provide their own exclusive bonuses, promotions, and sometimes even unique programs.
A few notable agents are:
- Winbox88
- Winbox77
- Winbox66
- Winbox99
Every day, more and more agents are signing on with Winbox, championing the brand’s forward-thinking values. However, a sizable number of agent platforms claim themselves to be the “Official” website, which may cause confusion for those unaware. To combat this, the Winbox Agent List is currently under development, to serve as a non-exhaustive collection of active agents and their profiles recognized by the official Winbox. Players can learn more about individual agents and how they contribute to spreading Winbox’s influence, while being alert of potential misinformation and scams.